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Connecting to the Professional Network

In today’s world of the internet and connectivity, it’s not hard to believe that there are online platforms for almost anything. For the working world, where networking and connectivity play a vital role in the dynamics of the workforce, an online tool to aid in making these connections exists by the name LinkedIn.com. This professional networking website is similar to the social media platform, Facebook, in that users create profiles, make connections and share content. With these profiles, users can search for and connect with others on LinkedIn to expand their networked connections.

“Every CEO of a fortune 500 company is on LinkedIn. You have more access to opportunities than you ever have in the past,” said Tina MacKenzie, assistant director of internships in Career Services at Elizabethtown College.

Through this network, people have the opportunity to learn about positions that those in their connections may have heard about. Employers also take a peek through LinkedIn looking for potential employees.

A set of tips has been compiled for users of LinkedIn to go through as they create their professional profile to help make the most of the professional networking site. These tips are to aid in beefing up their profile as well as create a guide for first-time LinkedIn users.

When you first navigate to the “Join Now” section of the LinkedIn website, there is a textbox that prompts you to get started.

LinkedIn Join Now
LinkedIn Join Now

Areas are open for you to fill in your intended email and password. Once these are all filled in click the “Join now” button to finish getting started by filling out your first and last name.

LinkedIn Name
LinkedIn Name

A page will load that greets you and intends to get to know you more so your profile can start to be fleshed out. It asks for your country/region and postal code.

LinkedIn Region
LinkedIn Region

The next page asks your most recent job title and company—but there is also an “I’m a student” option that lets you fill out your school, intended degree and years you’re attending said school.

LinkedIn Recent Job
LinkedIn Recent Job

Importing your email contacts is also an option. Next, you can skip this if you’d like or you can go ahead and import them. To try and broaden your network LinkedIn will give suggestions as to whom you can connect. These will be a variety of people, though the website will try to give you people you may already know—such as others at your school or workplace. After making a few connections, you’ll be prompted to add a profile picture. This picture can also be from your Google or Facebook account.

LinkedIn Profile Picture
LinkedIn Profile Picture

You’ll want to make sure to add a photo to your profile. This photo doesn’t have to be fancy or over-the-top, as long as it’s appropriate, you’re smiling, and have a modest background any photo taken with your phone camera could work just fine.

LinkedIn wants to know what some of your interests are! This is to help populate your home page feed with posts and articles. At least a dozen hashtag buttons will be presented on this next page. When you click on the hashtag, another box will drop down with suggestions on who else you could follow.

LinkedIn Interests
LinkedIn Interests

For instance, if the “#motivation” button is on your suggested interest page, some of the profiles you may see in its recommendation tab are Bill Gates, Wounded Warrior Project or LinkedIn Daily Rundown. By following these tags and profiles, you’ll have more things populating your home page. You’re brought to your home page after you select an interest! Congrats, you’ve now completed the basic LinkedIn profile set-up.

With this barebones profile now created, there is an opportunity to add more. On your new profile page you can add a headline, a summary, your experience, any organizations you’re part of, your education, any volunteer experience and causes, your skills and expertise, any honors and awards you’ve received, courses you’ve taken, projects you’ve been part of and any recommendations from connections in your network.

Each of these pieces serves a different purpose on your LinkedIn profile page. The headline is among the first things seen when someone pulls up a profile on the networking site. This acts as a way to catch people’s attention and state what your titles are in your most current position. The summary follows the headline and acts as exactly as it implies, it encapsulates your experience, describes what motivates you and what your skills are.

The experience section is much like the experience section on your resume.

“Build your resume, then [students] come into Career Services and we can work with you to represent the items properly on LinkedIn. We want to showcase the skills people have and organizations are looking for,” MacKenzie explained.

In many ways, LinkedIn is like an online resume, but with the opportunity to expand upon it. With this professional networking site, you can add as many professional experiences you’ve had; you don’t have to leave any of them out for the sake of page length restrictions. Much like on a resume, you can also add your educational background.

“You’ll always want to keep your profile updated,” Brian Sacco, dining services and students human resources recruiter for Ann’s Choice in Warminster, Pennsylvania.

On your LinkedIn profile, you can also add skills that can be validated by your connections. Your connections can also give you recommendations, as you can for your connections. Beneath these good words are your accomplishments. These accomplishments can be anything from having an article published to a test score. Below the accomplishments section is the interests section; this piece is where you can follow organizations or people—much like on Facebook.

From having this account, you gain access to tens of thousands of people, job postings and internship opportunities. When reaching out to potential connections, be sure to make the optional message a more personal one. By using a customized message, the recipient is more likely to remember your message.

MacKenzie’s most important piece of advice? “It’s not enough anymore to just apply for a job.”

The Sweetest Place on Earth is getting a face-lift.

Changes are coming to Hersheypark’s entrance and some are larger than others. The first thing guests will notice when they arrive at Hershey this summer is the construction equipment and the new temporary entrance. This construction is making way for the newest installment coming to Hersheypark in summer 2020.

Chocolatetown Constructionv View from 108 CW Way
Chocolatetown Construction View from 108 CW Way. This photo was originally published on the Hershey company’s press release website.

“We are incredibly excited to enter this next chapter in the rich history of Hersheypark. Hershey’s Chocolatetown will mark the true intersection where fun meets chocolate,” said John Lawn, president and CEO of Hershey Entertainment & Resorts (HE&R). “Chocolatetown will be a place where chocolate-inspired attractions will transform the guest experience in new and engaging ways.”

Hershey's Chocolatetown Map
Map of the new Hershey’s Chocolatetown and the locations of the new establishments. This image was originally published on the Hershey company’s press release website.

Hershey’s Chocolatetown will add to the year-round fun that can be had while visiting the sweetest place on Earth. In this new expansion will be a new restaurant, bar and patio, ice cream parlor, confectionary kitchen and a Starbucks store. These establishments will be open all year and guests will not need a ticket to Hersheypark to enter them.

Chocolatetown Front Gate
Image of the new entrance coming to Hersheypark in summer 2020. This image was originally published on the Hershey company’s press release website.

There will also be a new Hersheypark merchandise store coming with Hershey’s Chocolatetown.

“The previous shops were smaller and specialized. This flagship 10,000-square-foot space will be open year-round and allow our guests to shop the largest collection of apparel, personalized souvenirs, toys, and more – exclusive to Hersheypark,” said Quinn Bryner, director of public relations strategy for Hersheypark and ZooAmerica.

Chocolatetown Retail
Image of the digital rendering of the new retail and restaurant establishment coming as part of Hershey’s Chocolatetown in summer 2020. This image was originally published on the Hershey company’s press release website.

With this investment of $150 million dollars also comes the addition of the largest kettle corn location at Hersheypark—and will be located outside the gate, so visitors can take home their favorite treat without needing to purchase a ticket.

Chocolatetown Kettle Corn Location
This is where the newest station for kettle corn will be in Hershey’s Chocolatetown. This image was originally published on the Hershey’s Chocolatetown website.

All of these new experiences are just what’s waiting for guests outside the gates! The entrance to Hersheypark, however, will not be in the place that it once was. It will be remodeled and moved closer to where Hershey’s Chocolate World stands today. This new entrance will feature lines for season pass holders and guests of the Official Resorts of Hersheypark to help smooth admission to the park.

Chocolatetown KISSES Fountain
Image of the digital rendering of what the Hershey’s KISSES fountain will look like. This image was originally published on the Hershey company’s press release website.

Once inside the park guests will see a new fountain in the iconic shape of a Hershey’s Kisses chocolate—this will also act as a new gathering place for the Hershey’s Characters. This fountain is not all that will be different about the new entrance. Hershey’s iconic Carrousel will be moved and become part of the Hershey’s Chocolatetown experience. This Carrousel—built in 1919 by the Philadelphia Toboggan Company and brought to Hersheypark in 1945—will be celebrating its 100th year in 2019.

Chocolatetown Carousel Location
Image of the digital rendering of where the Carousel will be, inside the park and near the new restaurant location. This image was originally published on the Hershey company’s press release website.

For thrill-seekers, there will also be a new coaster coming to Hersheypark in summer 2020. This will be the 15th coaster at the park and will be the “fastest, tallest, longest and sweetest” addition to the coaster collection.

15th Coaster at Hersheypark
Image of the digital rendering of the 15th coaster coming to Hersheypark summer 2020. This image is a still from the video published by the Hershey company.

“This will be a definitive project for Hersheypark, HE&R and our destination,” said Lawn. “Inspired by our visionary founder, we are so proud to be able to leverage our remarkable history and our shared iconic brand in creating a sense of place that you can only find in Hershey, Pa.”

Chocolatetown Aerial
Image of the digital rendering of an aerial view of Hershey’s Chocolatetown. This image was originally published on the Hershey company’s press release website.

January 9, 2019, marked the groundbreaking for the newest expansion coming to Hersheypark, and construction will continue throughout 2019 and into 2020 to reach the deadline of opening for the 2020 Hersheypark season. Hersheypark will remain open during the construction and a temporary entrance will be constructed for guests to enter the park. In 2020 there will be an official grand opening for Hershey’s Chocolatetown.

Groundbreaking of Hershey's Chococlatetown Photo
Photo of the groundbreaking ceremony for the newest expansion coming to Hersheypark. This image was originally published on the Hershey company’s press release website.
In the photo (from left to right): Hershey’s Bar; Derry Township Supervisor Susan Cort; Derry Township Supervisor Matthew Weir; Derry Township Supervisor Richard Zmuda; Representative Tom Mehaffie; Milton Hershey School student Valerie Heydeman; Executive Director of The M.S. Hershey Foundation Don Papson; Hershey Entertainment & Resorts CEO John Lawn; Vice President, Hershey Experience, The Hershey Company Suzanne Jones; Milton Hershey School student Gavin Meyers; Senator John DiSanto; Derry Township Supervisor Justin Engle; Reese’s and Kiss.

“We are always focused on the future and offering more areas and attractions for our guests to enjoy. It’s essential for us to continue to reinvest in operations in order to stay competitive. And based on our guest feedback, we are thrilled to offer more attractions and chocolate-inspired experiences,” said Bryner.

Below is a virtual fly-through recreation of Hershey’s Chocolatetown. This video was originally published on the Hershey company’s YouTube account and can be found at the bottom of each press release pertaining to Hershey’s Chococlatetown.

All images and videos used in this publication were given permission for use and can be found on Hershey’s Latest Stories page, Hershey’s Chocolatetown website and within the press releases hyperlinked above.

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Winter Weather in Elizabethtown

A snow day can mean many things to different people. For working adults, it means having to consider if conditions are safe enough for them to try and make it to work, or if they need to take a day for the sake of staying home with children. For those students high school-aged and younger it means a day that they don’t have to go to school and can stay home and play in the snow. College students get to wait with bated breath for the email that notifies them if the campus will be closed or not.

If the schools close and parents need to stay home with their children, the thought arises of: “but what will we do with the day?” Depending on different situations there are different ways to occupy one’s time on a snow day. Parents with young children who get to stay home from school have the opportunity to bundle their little ones up and send them outside to play in the white blanket that covers our little town. They can also attempt to set them down with a movie or TV show to while away the hours.

Students in high school can do much of the same thing, bundle up to go outside or stay inside with video games and Netflix—though the latter is much more likely if they don’t have a mode of transportation or desire to be outside.

Courtney Schwanger, 20, is a resident of Elizabethtown. When asked what she and her friends did during snow days she responded immediately with, “We always take the trucks out and go play.” When asked to elaborate she went on to explain that she and her friends would take their 4-wheel drive trucks out and go for drives around the area in the snow.

High Library in the snow
High Library in the snow

Students at Elizabethtown College could have a different experience with a snow day—depending on if the campus is closed or just delayed. In the event of a delay, only a section of the morning classes cancel. Even if the campus closes, students may receive emails from their professors with assignments to complete in place of meeting as a class.

“On snow days I usually mingle in the lobby playing games with people,” Tyler Gamble, 21, a student at E-town College told WeTown.

A walk around campus will also reveal other things that students are up to on a snowy day. There will be a few snowmen scattered around the College grounds. They vary in height and appearance, ranging from two to four feet tall—though one in recent times has been at least five or six feet tall! With little in the way of decorations, students have used candy, sticks and nut shells to give their snow-people facial features.

Myer snowman
A snowman built by students outside of the Myer resident building

Rachel Szivos, 19, a student at Millersville University shared that where she lives in E-town is at the bottom of a hill and with a car that doesn’t do well in the snow she often becomes “trapped” in her own home. “If it’s during the semester I get school work done. Otherwise I usually just relax and take advantage of the day off.”

Whether Blue Jay, Marauder or resident of E-town there are many possibilities for things to do on a snow day. From staying inside to watch Netflix, play games or catch up on school work to going outside to build snow-people, take a drive or take pictures, there is no shortage of things to do. With little time left until March 20—the first official day of spring—we may be in for more snow and more opportunities for a snow day.

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