On Sunday February 5 , the Super Bowl was viewed by 70 percent of the country according to variety.com. In-between all the balls passed, the touchdowns, and halftime show, commercials were shown to sell their products to the viewers of the game.
According to statista.com, 111.9 million people in the U.S. watched the Super Bowl last year, and each year more and more commercials are added to showcase the company’s’ different ways of persuading us over to their side. After looking around different articles about “Best Super Bowl commercials”, these few stuck out due to the year and views on each video.
Older viewers of the Super Bowl might remember the Bub Bowl ads or even Apple’s first commercial back in 1984, while the newer generation recognize Volkswagen’s “The Force” and the Ebates baby commercials. Volkswagen and Ebates have a total views of 87 million on YouTube where the first Bud Bowl and Apple’s first commercial only have a combined view total of 888,000
With the advent of the internet, the newer the generation the more views older and more modern ads receive. While viewing inc.com, four out of the ten ads listed were ones made for Doritos: Crash the Super Bowl contest with views ranging from 28 million to 56 million views on YouTube.
This year commercials had a tougher time to be sell their products due to each 30 second commercial costing $5 million. Most if not all the commercials were longer than 30 seconds, so companies were shelling out $5+ million just to get us to buy their products. The ads that stand out to the media sources after the game are the ones that tell stories in them (not counting movie trailers due to them having a story in a two hour film.) and gets us connected to the people in them.
When talking to a someone who know little about football, but loves to watch the big game for the excitement of the event and the commercials that come with it a few questions pop up, such as, which commercials do you remember the most, what makes a good commercial to you, why do you enjoy the commercials and what commercial was the best this year?
Alison Parsons, a sophomore at Elizabethtown College was the only person to respond to these questions out of the three people asked. When asked about what makes a good commercial Alison said “A good commercial must be unique and positively focused. I also like commercials that have a family friendly humor that makes them memorable.” Out of all the ads shown last night she lists the Buick-Pee Wee Football, Honda- Yearbook of celebrities, Bai-Justin Timberlake and Christopher Walken, and Mr. Clean-Cleaner of your dreams as the ones she remembers the most. With different people enjoying different ads Alison enjoys them because “They’re creative and display humor that makes me chuckle.”
That wraps up the Super Bowl. Here’s hoping more ads make an impact next year.