Connecting to the Professional Network

In today’s world of the internet and connectivity, it’s not hard to believe that there are online platforms for almost anything. For the working world, where networking and connectivity play a vital role in the dynamics of the workforce, an online tool to aid in making these connections exists by the name LinkedIn.com. This professional networking website is similar to the social media platform, Facebook, in that users create profiles, make connections and share content. With these profiles, users can search for and connect with others on LinkedIn to expand their networked connections.

“Every CEO of a fortune 500 company is on LinkedIn. You have more access to opportunities than you ever have in the past,” said Tina MacKenzie, assistant director of internships in Career Services at Elizabethtown College.

Through this network, people have the opportunity to learn about positions that those in their connections may have heard about. Employers also take a peek through LinkedIn looking for potential employees.

A set of tips has been compiled for users of LinkedIn to go through as they create their professional profile to help make the most of the professional networking site. These tips are to aid in beefing up their profile as well as create a guide for first-time LinkedIn users.

When you first navigate to the “Join Now” section of the LinkedIn website, there is a textbox that prompts you to get started.

LinkedIn Join Now
LinkedIn Join Now

Areas are open for you to fill in your intended email and password. Once these are all filled in click the “Join now” button to finish getting started by filling out your first and last name.

LinkedIn Name
LinkedIn Name

A page will load that greets you and intends to get to know you more so your profile can start to be fleshed out. It asks for your country/region and postal code.

LinkedIn Region
LinkedIn Region

The next page asks your most recent job title and company—but there is also an “I’m a student” option that lets you fill out your school, intended degree and years you’re attending said school.

LinkedIn Recent Job
LinkedIn Recent Job

Importing your email contacts is also an option. Next, you can skip this if you’d like or you can go ahead and import them. To try and broaden your network LinkedIn will give suggestions as to whom you can connect. These will be a variety of people, though the website will try to give you people you may already know—such as others at your school or workplace. After making a few connections, you’ll be prompted to add a profile picture. This picture can also be from your Google or Facebook account.

LinkedIn Profile Picture
LinkedIn Profile Picture

You’ll want to make sure to add a photo to your profile. This photo doesn’t have to be fancy or over-the-top, as long as it’s appropriate, you’re smiling, and have a modest background any photo taken with your phone camera could work just fine.

LinkedIn wants to know what some of your interests are! This is to help populate your home page feed with posts and articles. At least a dozen hashtag buttons will be presented on this next page. When you click on the hashtag, another box will drop down with suggestions on who else you could follow.

LinkedIn Interests
LinkedIn Interests

For instance, if the “#motivation” button is on your suggested interest page, some of the profiles you may see in its recommendation tab are Bill Gates, Wounded Warrior Project or LinkedIn Daily Rundown. By following these tags and profiles, you’ll have more things populating your home page. You’re brought to your home page after you select an interest! Congrats, you’ve now completed the basic LinkedIn profile set-up.

With this barebones profile now created, there is an opportunity to add more. On your new profile page you can add a headline, a summary, your experience, any organizations you’re part of, your education, any volunteer experience and causes, your skills and expertise, any honors and awards you’ve received, courses you’ve taken, projects you’ve been part of and any recommendations from connections in your network.

Each of these pieces serves a different purpose on your LinkedIn profile page. The headline is among the first things seen when someone pulls up a profile on the networking site. This acts as a way to catch people’s attention and state what your titles are in your most current position. The summary follows the headline and acts as exactly as it implies, it encapsulates your experience, describes what motivates you and what your skills are.

The experience section is much like the experience section on your resume.

“Build your resume, then [students] come into Career Services and we can work with you to represent the items properly on LinkedIn. We want to showcase the skills people have and organizations are looking for,” MacKenzie explained.

In many ways, LinkedIn is like an online resume, but with the opportunity to expand upon it. With this professional networking site, you can add as many professional experiences you’ve had; you don’t have to leave any of them out for the sake of page length restrictions. Much like on a resume, you can also add your educational background.

“You’ll always want to keep your profile updated,” Brian Sacco, dining services and students human resources recruiter for Ann’s Choice in Warminster, Pennsylvania.

On your LinkedIn profile, you can also add skills that can be validated by your connections. Your connections can also give you recommendations, as you can for your connections. Beneath these good words are your accomplishments. These accomplishments can be anything from having an article published to a test score. Below the accomplishments section is the interests section; this piece is where you can follow organizations or people—much like on Facebook.

From having this account, you gain access to tens of thousands of people, job postings and internship opportunities. When reaching out to potential connections, be sure to make the optional message a more personal one. By using a customized message, the recipient is more likely to remember your message.

MacKenzie’s most important piece of advice? “It’s not enough anymore to just apply for a job.”

Buy local. Support farmers. Support the environment.

“As the sun rises, market stand holders are hard at work, preparing their offerings for an exciting day at the farmers market in Lancaster, PA,” states Discover Lancaster’s website; the organization works to promote Lancaster County and draw tourists and locals out to support area businesses.

Lancaster County is known for its sprawling farm lands, old-world charm, and, of course, the Amish. These aspects of the county come together in an abundance of farmers’ markets and roadside produce stands, along with a variety of other markets and stores that support local community members.

The Food Marketing Institute has stated that their research shows that buying local and sustainable foods has been a trend over the last 8 years. This means that people, especially those in areas like Lancaster county, are devoted to supporting their communities through the process of buying local produce and other food items.

Amy Shorner-Johnson, an Elizabethtown resident and Assistant Chaplain at Elizabethtown College, says that her family enjoys supporting local agriculture through the purchase of a Community Supported Agriculture (CSA) box. The CSA box is delivered every week to a set pick-up location and provides Shorner-Johnson’s family with a variety of fruits and vegetables from a local farm.

This specific CSA program runs from May to November every year and supplies diverse produce that may not be a common choice for families otherwise such as bok choy or kohlrabi. Shorner-Johnson says that the mix of items forces her to be creative with recipes that her family will enjoy.

In addition to providing the opportunity for creativity, Shorner-Johnson said she enjoys having access to seasonal fruits and vegetables.

“I like eating things in season…the flavor is just better,” she stated.

The ability to access produce as they become seasonally available is not the only appeal for people shopping for produce locally. Shopping at local farmers’ markets allows people to support their neighbors who, in turn, support other local businesses through their own spending.

The Farmers Market Coalition says that farms that sell locally provide ten more jobs per $1 million in revenue versus just three from farms that do not sell locally. As large farms continue to grow and small farms struggle to make ends meet, it is ever essential that local farmers receive support from their neighbors.

“I think that local farms will be the way forward versus the really big farms,” Shorner-Johnson said.

Small, local farms have the ability to remain more sustainable than larger farms in their production methods, but also with their transport methods. Most food at farmers markets comes from within a 50 mile span, says the Farmers Market Coalition. This limited travel saves money and gas compared to larger farms that send their produce hundreds, if not thousands, of miles away causing harm to the environment through the creation of excess emissions.

Unfortunately, even with the benefits that come from buying local, some people are unable to participate regularly in this process. One Elizabethtown College student expressed her interest in the trend to buy local but said she does not feel especially engaged in the issue.

“I think it would influence my decision more if I was the one buying groceries for my household, but I’m not,” junior Savannah Martinez said.

Still, Martinez said that her hometown of Hagerstown, Maryland is similar to Elizabethtown in its abundance of farmers markets and produce stands, and while she is aware that these businesses can benefit the community, she sees issues with the trend.

“I would like to buy locally more, but I know it’s not easily accessible for everyone,” Martinez said.

While farmers markets often have cheaper prices than grocery stores this isn’t well advertised, and many local citizens may be concerned about the potential costs of buying local. Additionally, the nature of farmers markets often leads them to have limited open periods either by only being open certain days of the week or by having only a short number of open hours.

Even though local farmers may face challenges to produce products and then market those in a way that is easily accessible to all community members, they still have the potential to support initiatives within the community that draw the attention of potential customers while helping neighbors. Many local farmers donate left over produce to food banks or other charitable causes. This both reduces the amount of food waste created from extra produce and supports needs within local communities.

The impacts of buying locally grown and sold food products are diverse and have the potential to be wide-reaching within a local community. Shorner-Johnson believes that by buying from local farmers, people have the ability to inspire change and make positive impacts within their communities.

“It’s not going to be huge, it’s not going to change the world, but it will make an impact,” she said.

Special Ed Field Day

Sports have been a part in my life for as long as I can remember. I grew up with a divorced family from the second I was born so sporting events were one thing that always brought both sides of my family together. When I was only six years old, my mom signed me up for my first soccer session. I played soccer from when I was five years old all the way up through my senior year of high school. I then started playing basketball in the fifth grade and always played that all the way though senior year. I played baseball for about four years and gave football a try once as a freshman in high school. Even though I played sports my whole life, I never really knew what it meant to be fortunate enough to partake in athletic events until the spring of my senior year.

Many of my friends through high school were a part of National Honor Society. I, however, was not. Due to being a part of NHS, they are required to do some sort of project before they graduated. My friends couldn’t think of anything so they came to me but I was clueless. We all went and talk to our gym teacher and he came up with the idea of holding a “Special Ed Field Day” at our school. They loved that idea and they asked me to be a part of this project. When hearing this idea, never did I imagine how big on an event this was about to be.

I won’t bore you with all the planning that went into this but we worked for many hours trying to get sponsors to donate money as well as contacting different schools in the area to attend our field day. We ended up having 13 schools commit to our event which totaled 81 participants. We were ecstatic but also nervous for how big this got.

All the schools arrived around 8:45 on a beautiful Friday morning in May. We had all different events set up such as 100-meter dash, little hurdles, football throw, and much more. All day long there was nothing but smiles on all the participants faces. I couldn’t believe how much of a success the entire day was so far. At the end of the day, we set up a podium for kids to walk up and we would hand them a medal for coming. We had someone over a loud speaker call the kids name individually, one by one, to receive their medals.

My three friends and I were the ones handing out the medals. It was now my turn to give out a medal to one of the kids. He came sprinting up to the podium with one of the biggest smiles I had ever seen. I put the medal around his neck and he gave me a huge hug. He then looked up at me and said, “I’ve never been a winner before.” I had to work so hard to hold back the tears. That one comment is what made that event so special and is why I will never forget that day.

What many people don’t realize is how fortunate they are. People take their ability to participant in sports for granted. They shouldn’t. There are so many kids out there that would give everything they had to be able to play sports. Personally, I look back to my high school career in sports and realize how selfish I was. I would complain about having to run during practice or do stupid drills when there are kids out there that dream about being able to dribble a basketball or shoot a soccer ball.

The Sweetest Place on Earth is getting a face-lift.

Changes are coming to Hersheypark’s entrance and some are larger than others. The first thing guests will notice when they arrive at Hershey this summer is the construction equipment and the new temporary entrance. This construction is making way for the newest installment coming to Hersheypark in summer 2020.

Chocolatetown Constructionv View from 108 CW Way
Chocolatetown Construction View from 108 CW Way. This photo was originally published on the Hershey company’s press release website.

“We are incredibly excited to enter this next chapter in the rich history of Hersheypark. Hershey’s Chocolatetown will mark the true intersection where fun meets chocolate,” said John Lawn, president and CEO of Hershey Entertainment & Resorts (HE&R). “Chocolatetown will be a place where chocolate-inspired attractions will transform the guest experience in new and engaging ways.”

Hershey's Chocolatetown Map
Map of the new Hershey’s Chocolatetown and the locations of the new establishments. This image was originally published on the Hershey company’s press release website.

Hershey’s Chocolatetown will add to the year-round fun that can be had while visiting the sweetest place on Earth. In this new expansion will be a new restaurant, bar and patio, ice cream parlor, confectionary kitchen and a Starbucks store. These establishments will be open all year and guests will not need a ticket to Hersheypark to enter them.

Chocolatetown Front Gate
Image of the new entrance coming to Hersheypark in summer 2020. This image was originally published on the Hershey company’s press release website.

There will also be a new Hersheypark merchandise store coming with Hershey’s Chocolatetown.

“The previous shops were smaller and specialized. This flagship 10,000-square-foot space will be open year-round and allow our guests to shop the largest collection of apparel, personalized souvenirs, toys, and more – exclusive to Hersheypark,” said Quinn Bryner, director of public relations strategy for Hersheypark and ZooAmerica.

Chocolatetown Retail
Image of the digital rendering of the new retail and restaurant establishment coming as part of Hershey’s Chocolatetown in summer 2020. This image was originally published on the Hershey company’s press release website.

With this investment of $150 million dollars also comes the addition of the largest kettle corn location at Hersheypark—and will be located outside the gate, so visitors can take home their favorite treat without needing to purchase a ticket.

Chocolatetown Kettle Corn Location
This is where the newest station for kettle corn will be in Hershey’s Chocolatetown. This image was originally published on the Hershey’s Chocolatetown website.

All of these new experiences are just what’s waiting for guests outside the gates! The entrance to Hersheypark, however, will not be in the place that it once was. It will be remodeled and moved closer to where Hershey’s Chocolate World stands today. This new entrance will feature lines for season pass holders and guests of the Official Resorts of Hersheypark to help smooth admission to the park.

Chocolatetown KISSES Fountain
Image of the digital rendering of what the Hershey’s KISSES fountain will look like. This image was originally published on the Hershey company’s press release website.

Once inside the park guests will see a new fountain in the iconic shape of a Hershey’s Kisses chocolate—this will also act as a new gathering place for the Hershey’s Characters. This fountain is not all that will be different about the new entrance. Hershey’s iconic Carrousel will be moved and become part of the Hershey’s Chocolatetown experience. This Carrousel—built in 1919 by the Philadelphia Toboggan Company and brought to Hersheypark in 1945—will be celebrating its 100th year in 2019.

Chocolatetown Carousel Location
Image of the digital rendering of where the Carousel will be, inside the park and near the new restaurant location. This image was originally published on the Hershey company’s press release website.

For thrill-seekers, there will also be a new coaster coming to Hersheypark in summer 2020. This will be the 15th coaster at the park and will be the “fastest, tallest, longest and sweetest” addition to the coaster collection.

15th Coaster at Hersheypark
Image of the digital rendering of the 15th coaster coming to Hersheypark summer 2020. This image is a still from the video published by the Hershey company.

“This will be a definitive project for Hersheypark, HE&R and our destination,” said Lawn. “Inspired by our visionary founder, we are so proud to be able to leverage our remarkable history and our shared iconic brand in creating a sense of place that you can only find in Hershey, Pa.”

Chocolatetown Aerial
Image of the digital rendering of an aerial view of Hershey’s Chocolatetown. This image was originally published on the Hershey company’s press release website.

January 9, 2019, marked the groundbreaking for the newest expansion coming to Hersheypark, and construction will continue throughout 2019 and into 2020 to reach the deadline of opening for the 2020 Hersheypark season. Hersheypark will remain open during the construction and a temporary entrance will be constructed for guests to enter the park. In 2020 there will be an official grand opening for Hershey’s Chocolatetown.

Groundbreaking of Hershey's Chococlatetown Photo
Photo of the groundbreaking ceremony for the newest expansion coming to Hersheypark. This image was originally published on the Hershey company’s press release website.
In the photo (from left to right): Hershey’s Bar; Derry Township Supervisor Susan Cort; Derry Township Supervisor Matthew Weir; Derry Township Supervisor Richard Zmuda; Representative Tom Mehaffie; Milton Hershey School student Valerie Heydeman; Executive Director of The M.S. Hershey Foundation Don Papson; Hershey Entertainment & Resorts CEO John Lawn; Vice President, Hershey Experience, The Hershey Company Suzanne Jones; Milton Hershey School student Gavin Meyers; Senator John DiSanto; Derry Township Supervisor Justin Engle; Reese’s and Kiss.

“We are always focused on the future and offering more areas and attractions for our guests to enjoy. It’s essential for us to continue to reinvest in operations in order to stay competitive. And based on our guest feedback, we are thrilled to offer more attractions and chocolate-inspired experiences,” said Bryner.

Below is a virtual fly-through recreation of Hershey’s Chocolatetown. This video was originally published on the Hershey company’s YouTube account and can be found at the bottom of each press release pertaining to Hershey’s Chococlatetown.

All images and videos used in this publication were given permission for use and can be found on Hershey’s Latest Stories page, Hershey’s Chocolatetown website and within the press releases hyperlinked above.

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Elizabethtown College works with Borough to improve student experience, nightlife

As a small, private school in the heart of rural, Lancaster County, Elizabethtown College is not known for its active nightlife. While this has become an accepted part of the “Etown experience” for some, many students are interested in events within the community and the campus to fill their nights and weekends.

Etown senior Sam McNulty said that she wishes more businesses in the Elizabethtown Borough would target college students or offer college-specific events.

“There needs to be more advertisement on campus for events that are happening in town,” McNulty said.

In order to create events that target college students, the Borough and the College must work together to build and strengthen bridges in the community.

Borough council member Jeffrey McCloud represents Ward 2, which includes the College. McCloud said he feels that the Borough and the College have a good relationship, though he does see room for improvement.

“I’d like to see other [businesses], too, that allow college students to have a good time,” McCloud said.

McCloud says the Borough council works to create an environment for businesses that would attract interest from college students and the greater community. He went on to explain that the relationship between the College and the Borough is essential as the town has a part in attracting good students to the College.

Former city council candidate and Ward 2 resident Mary Auker-Endres discussed the importance of improving the relationship between the College and the Borough during her campaign.

“I felt like the Borough didn’t have as fruitful of a relationship with the College as we should,” Auker-Endres said.

She discussed potential partnerships the College could make with the community, including working with businesses to allow students to use Jaybucks at local restaurants or to create transportation for students wanting to explore the town.

Vice President of Student Affairs at the College, Dr. Celestino Limas, said that the College is currently working to create a shuttle program that would allow students to visit the town to explore and partake in activities.

The shuttle is meant to help integrate students in the community and also to prevent issues that may come from students coming home late at night after consuming alcohol. Both McCloud and Auker-Endres said they are aware of past and current complaints from residents regarding loud and disruptive behavior from students returning back to campus late at night.

Limas said campus administration is aware of the complaints from some community members and hopes that implementing the shuttle system and other various activities on campus to engage students will reduce these issues.

He also emphasized that students are involved in the community through various service learning endeavors and that the college tries to create opportunities that allow students to be positively engaged with the community.

“I think when students make good impressions in the community it creates a huge amount of good will with the community,” Limas said.

In addition to working with the community, Limas hopes to work with on-campus groups to create more events and nightlife activities for students. A recently approved “social lounge” will allow students to spend time with friends while allowing of-age students to drink alcohol in a responsible manner while underage students are present. This new program will also include various events such as trivia nights, karaoke, open mic nights and other various pub-style events.

Limas also wants to create activities that do not have to involve alcohol, such as regular concerts or other performance events for all students.

As the College continues to improve activities for students, it will be essential for them to maintain and improve their relationship with the Borough as well.

“The Borough and the College have a really good relationship, but like any relationship it takes work,” McCloud said regarding the importance of continuing to work on improving the Borough-College relationship.

Elizabethtown, Pennsylvania Citizen Journalism